Your work belongs in more stores.
Shelv tracks every store you want to pitch, drafts outreach in your own voice, and gives you a credibility profile that impresses retailers before the first reply. Built by an independent maker who uses it every week.
See a live retailer profileStore Pipeline
234 stores · 6 active placements
Mira Boutique
Portland, OR
The Maker Shop
San Francisco, CA
Azure Gallery
Seattle, WA
Island Gift Co.
Honolulu, HI
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Stores tracked
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Makers in beta
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Products cataloged
How it works
From first pitch to active placement.
Store Pipeline
Every store you want to pitch — organized, tracked, and prioritized. From cold lead to active placement, you always know where each relationship stands, when to follow up, and who's worth a second shot.
Smart Outreach
Pitches that sound like you wrote them — because they practically did. Shelv learns from your own writing samples and drafts personalized outreach for each store. Not a template. Your voice, at scale.
Public Profile
One link that works harder than any cold email. Retailers click through to see your verified placements, wholesale terms, and products — before they even write back. A warm handshake before the first hello.
Voice Studio
Your voice is part of what makes your brand yours. Voice Studio learns how you write about your work — your phrasing, your warmth, your way of describing what you make — so every pitch sounds unmistakably like you.
Your Profile
A cold pitch becomes a warm introduction
Every maker on Shelv gets a shareable profile page. Include the link in your pitch email and retailers can click through to see your level, verified placements, wholesale terms, and product catalog — before they even reply.
No Etsy shop or Instagram bio provides this. Your Shelv profile is a credibility layer that works even before a conversation starts.
See an example profileLucky Paper Cranes
Lv 23 · Boutique Insider📍 Honolulu, HI · On Shelv since 2026
🏪 6 stores in Hawaii, California
💰 Retail $10 – $160 · Wholesale 40% margin
Hand folded with Aloha
Why Shelv
Built for the way wholesale actually works.
Know exactly where every store stands — from cold lead to active placement
Outreach that sounds like you wrote it — not a template
Retailers see your full story before the first reply
Your placement count builds credibility automatically as you grow
A weekly digest tells you exactly who to reach out to next
Built by Lucky Paper Cranes — used in Honolulu every single week
Your work deserves to be in more stores.
Shelv is in private beta — a focused group of independent makers building their wholesale business the right way. Early access is free, and we're building this alongside you.
Not ready to sign up? See pricing